Social Media

Social media usage is finally taking off in the UK. eMarketer estimates that 39% of UK Internet users—more than 15.4 million people—will use social networks at least once per month in 2009.

The UK Social Media report analyzes how social networks developed in the UK and the factors that are driving growth now.

Most early adopters of social media in the UK were young and male. And while older users—especially those ages 65 and up—still lag in social media usage, the appeal of Facebook and the spread of professional social networking among UK employees are boosting takeup in other age groups. Women are also warming to social networking, forums and blogging.

By 2013, eMarketer predicts that by 2009 the social networking population will reach 21.9 million, and represent 50% of UK Web users. Clever peeps thinks may happen sooner, Im predicting by mid 2010 once brands finally get it ;)